Hantsweb Technical Guidelines

Spamming

All major search engines penalise sites that attempt to 'spam' to improve their position. If a search engine recognises a spamming technique, they may demote the web sites ranking or exclude it completely.  To ensure that you do not produce a page which could be considered to include spamming please do not use any of the techniques below.

Stacking

This is the most common spamming technique, stacking or stuffing words on a page is where a word or keywords are repeated several times in a row.

Invisible text

This is achieved by include text which is the same colour as the background - so it is invisible to the user.  Many search engines will not index a page containing invisible text.

Tiny text

This is where you can include more text into a page by using a smaller font. Pages that are mostly produced with smaller text can be seen as spam.  Try to avoid excessive use of smaller fonts.

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