How to improve your web page's ranking within a search engine
A visitor using a search engine will use keywords to find the web site they are looking for. These keywords are an important way to improve your web pages chances of being found in the top ten results in a search engine. To ensure you choose the correct keywords think about the most relevant words - words that you think a visitor would use to find the content of your pages. Using these keywords within the following steps will assist in improving your pages ranking within search engines results.
Meta tags
Meta tags are only visible in the HTML code of web pages, but many search engines use them to search for appropriate web pages.
Page titles
Every page on your web site should have a unique and meaningful page title. The page title refers to the text that appears in the blue bar at the top of your browser. Most search engines will use this title to compile their results pages. Please ensure this is no longer than than 8 words as some titles can be cut short on a search engine results page.
Text
Some search engines also look at the first 200 words of text. Adding
keywords within this area will be picked up by search engines.
CAUTION: Please ensure that you use your keywords
in a sensible manner - 'spamming'
can cause your pages to be demoted or removed entirely from a search engine.
Back to: Search Engines
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